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Expansion and restaurant entrepreneurship

File(s)
Starrett_Jeffrey.pdf (4.02 MB)
Permanent Link(s)
https://hdl.handle.net/1813/35951
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Cornell Theses and Dissertations
Author
Starrett, Jeffrey
Abstract

The Objectives of this study were to, first, determine the reasons individuals strive to become successful restaurant entrepreneurs; second, discover why restaurant entrepreneurs, after achieving success in their initial venture, expand beyond single-unit status; and third, identify how certain restaurant entrepreneurs have expanded their restaurant operations. The data was collected by three methods – an in-depth research of restaurant trade journals, a questionnaire developed by the author and mailed to ten restaurant entrepreneurs in the United States, and, finally, personal interviews by phone or in person between the author and the ten entrepreneurs previously contacted by mail. The author’s conclusions concerning restaurant entrepreneurship and expansion to multi-unit operations comprise the final chapter.

Date Issued
2014-01-27
Committee Chair
Hinkin, Timothy Robert
Committee Member
Susskind, Alex M.
Degree Discipline
Hotel Administration
Degree Name
M.S., Hotel Administration
Degree Level
Master of Science
Has Other Format(s)
bibid: 8465455
Type
dissertation or thesis

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