Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry
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Author
Kimes, Sheryl E.
Chase, Richard B.
Choi, Sunmee
Lee, Philip Y.
Ngonzi, Elizabeth N.
Abstract
The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.
Date Issued
1998-06-01
Keywords
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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article