This dissertation examines the experiential value transfer mechanism a process through which consumer's self-involvement in product production or service delivery enhances consumer outcomes. In particular, this dissertation proposes and shows that consumer participation can create experiential value. Drawing on consumer participation and psychological well-being research, this dissertation seeks to answer three questions: 1) what are the components of experiential value, 2) how consumer participation creates experiential value, and 3) how experiential value transfers to consumer outcomes. Seven studies are conducted to address these questions. Collectively, these studies contribute to our understanding of the effects of consumer participation as well as raise questions for future research.