This research considers the effect of pace on employee and firm performance. Population ecology and protection motivation theory suggest that to achieve success in a fast paced environment, companies should create an environment where employees feel they are valued. The theories emphasize that both fast pace and value are needed for higher performance. In the first study, I find that firms placing high value on employees and growing at a faster pace achieve higher stock price growth. In the second study, I find that employees working at a faster pace and who feel valued are higher performers.