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  • Market-Driven Innovation 

    Wankerl, Andreas; DiCicco, Guy F.; Burch, Andrew T.; Charpentier, Erik L.; Chen, Aohan; Goel, Vaibhav; Levy, Heather D.; Perri, Melissa J.; Strandberg, Joseph L.; Vargas Vila, Nicholas; Worthington, Casey D.; Lee, Mia Junghae; Sadashivan, Sharath; Fitzgerald, Eugene A.; Kuberka, Cheryl J.; Olson, Donald E. (2008-12-18)
    A new method for starting the iterative innovation process from the market side based on a sociological trend has been developed. It eliminates the traditional difference between the innovators and the sociological group ...