Now showing items 1-2 of 2

    • People and products: Is there a synergistic relationship? 

      Licero, Jordan (2014-01-27)
      The present study was conducted to investigate 1) how the presence and attractiveness of a human model along with a product influences the attractiveness ratings of the image; 2) whether pupil area can be used as an objective ...
    • Verbalizer vs. Visualizer Viewing Text and Image: An Eye Tracking Study 

      Licero, Jordan (2012-04-26)
      As the number of Internet users rapidly increases, the importance of understanding how individuals view an interface display is becoming increasingly important. In this study, eye-tracking software is utilized to examine ...